Welcome to the German Institute for Sports Marketing

The German Institute for Sports Marketing has been established by Professor Gerd Nufer and Professor André Bühler in order to contribute to the ongoing professionalisation of sports marketing.

Our aim is to provide empirical, independent and professional expertise for sports clubs, sports associations, sports sponsors and other stakeholders of the sports business. We offer a wide range of consultancy as well as further education. We also seek international collaboration with other academic institutions and everyone with an interest in sports marketing.

For further information and enquries please feel free to contact us via

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You can also visit us on facebook or follow us on twitter.